Host David Nosnik welcomes Philips McCarty an expert in the field of “cause marketing.” Phil is the Executive Vice-president and Managing Director of Media Ventures Group and Cause Innovation, a consortium of consultants assisting client organizations in the creation and integration of cause platform campaigns, brand-building strategies, organizational development programs, and ongoing education and enhancement services.
During the program Phil shares with us:
• Attributes that distinguish “cause innovation” from the more traditional cause marketing disciplines.
• The holistic approach necessary for successful cause marketing programs.
• The need for measurable results by nonprofit organizations as means of attracting individual and corporate donors.
You can reach Phil at email@example.com or by phone at(212) 278-0720.
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